Marc Smeehuijzen
User Experience Designer


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Nationality: Dutch


My specialty is creating user-friendly digital technology. I make interaction designs for all kinds of devices, do user research and develop a comprehensive experience strategy. Besides design, I focus on the business goals and technical feasibility of a project, because all these factors have to be balanced for success.


Nov. 2020 – Present

LeasePlan, Amsterdam

UX Designer (freelance via Jungle Minds)

  • Interaction design and user research for apps on vehicle maintenance and repair
Jun. 2019 – Mar. 2020

Royal Schiphol Group, Amsterdam

UX Consultant (freelance via Jungle Minds)

  • UX strategy, UI design and research for Smart Assets & Buildings at Schiphol Digital
Jul. 2018 – Dec. 2018

KPMG, Amstelveen

UX Consultant (freelance)

  • User experience analysis and redesign KPMG Innovation Factory
Jun. 2017 – Dec. 2017

KLM, Amsterdam

Interaction Design Lead (freelance)

  • UX strategy and service design Passenger Operations
  • Coaching interaction and visual designers
Apr. 2017 – May 2017

ABN AMRO, Amsterdam

UX Designer (freelance via Fabrique)

  • Interaction design Prospery wealth management web app
Oct. 2016 – Nov. 2016

Philips, Amsterdam

UX Designer (freelance via User Intelligence)

  • Interaction design Philips annual report website
Jun. 2016 – Sep. 2016

RTL Nederland, Hilversum

UX Strategist (freelance)

  • Interaction design, information architecture and usability test RTL corporate website
May 2016 – Jun. 2016

Philips, Amsterdam

UX Designer (freelance via User Intelligence)

  • Redesign Philips homepage navigation and design Philips support journey
Feb. 2015 – Oct. 2015

ING, Amsterdam

UX Designer (freelance)

  • Interaction design business financing tool and payment services portal for webshops
  • Customer journey analysis new business clients
Oct. 2012 – Jun. 2014

ING, Amsterdam

UX Designer (freelance via Informaat)

  • Interaction design SEPA payments, Mijn ING homepage, Mobile commerce, Savings accounts, Credit applications and iDEAL
  • Usability test Mijn ING homepage and Investments
Dec. 2011 – Oct. 2012

United Academics, Amsterdam

Content Writer (freelance)

  • Writing popular science features for United Academic's online magazine
Nov. 2010 – Jun. 2011

Knab, Amsterdam

Interaction Designer (freelance via Virtual Affairs)

  • Interaction design Payments and Savings
  • Usability test Payments
Feb. 2010 – Apr. 2010

ZyLAB, Amsterdam

User Researcher (freelance via Okapion)

  • Usability consultancy for ZyLAB's Legal Review web application
Sep. 2009 – Nov. 2009

Van Lanschot Chabot, Den Bosch

Interaction Designer (freelance via Backbase)

  • Interaction design web application insurance intermediary
Jan. 2009 – May 2009

Innovam, Nieuwegein

Usability Specialist (freelance via Nubiko)

  • Profiling end-users, expert review and usability test of iBKI's web application for exam registration
Feb. 2006 – Dec. 2008

Logica, Rotterdam

Lead User Experience

  • Interaction design for DJI (Dutch National Agency of Correctional Institutions), Logica Telecom and ICTU (Dutch Electronic Government Institution)
  • User research for ING, Shell and Dutch Tax Office
  • Advising and mentoring 10 junior interaction designers and user researchers
Mar. 2003 – Nov. 2004

Erasmus Universitair Medisch Centrum, Rotterdam

Information Analyst

  • Requirements analysis for LiverDoc, an online consultation system for liver diseases (internet start-up in Erasmus MC business incubator)
  • Creation of data privacy and security policy
  • Usability test LiverDoc with medical doctors
Aug. 2000 - Feb. 2001

TNO – Human Factors, Soesterberg

Human Factors Engineer

  • Creating usability guidelines for UWISH, a TNO web navigation assistant
  • Researching online shopping behavior for Albert Heijn (Dutch supermarket chain)


1995 - 2000

University of Amsterdam

M.A. Cognitive Psychology

  • Thesis - 'Computer Animation and Learning'
  • Internship: University of Oregon, USA (3 months): usability study genetics web application
  • Internship: Microsoft in Redmond, USA (3 months): usability study MS Office help system
1991 - 1996

University of Amsterdam

M.S. Medical Information Science

  • Thesis - 'Use of Relational Databases for Tracking Educational Experiences and Objectives'
  • Internship: Medical College of Georgia, USA (5 months): development of two relational database systems for physicians in training and diabetes patients



References upon request

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