What I do

I am specialized in making digital products such as websites and apps easy to use. For example, I can analyze the usability of an existing product and, if desired, design a new user interface. My field is also called User Experience or UX. My main services:

• Strategy: find out the information needs of a user group and make a project plan. E.g. service design, customer journeys, coaching (junior) designers.

• Interaction design: designing a user interface (mobile, tablet, desktop). E.g. wireframing, prototyping, information architecture.

• User research: analyzing the user group and testing the usability of a product. E.g. usability studies, expert reviews, paper prototyping, field studies.

Way of working

In agile projects I closely work together with the stakeholders, product owners and scrum teams who are building the system. I'm an advocate of User Centered Design which means frequently getting feedback from end users (for instance through a usability test) to check if the user experience is still 'on track'. Besides UX, I always focus on the business goals of a system and the technical feasability because all these factors have to be balanced to achieve success.

Experience

I have been working in the UX field since 2000. While getting my master degrees in Medical Information Science and Psychology at the University of Amsterdam, I worked as an interaction designer and usability specialist for Microsoft and TNO and later I was Lead User Experience for CGI for 3 years. By now I have worked in a number of different industries including finance, government, healthcare and transport. See also my Portfolio.

Some clients

• Schiphol
• KPMG
• KLM
• ABN AMRO
• Philips
• RTL
• ING
• Knab
• Innovam
• Ministry of Security and Justice