CV

Marc Smeehuijzen
Amsterdam, The Netherlands
Mobile: +31 6 - 24 525 136
Email: marc.smeehuijzen@easytech.nl
Website: easytech.nl/en

Nationality: Dutch

Objective

Utilize my 20+ years of UX experience across various industries to help UX teams grow and make today’s digital technology easy to use.

Experience

Feb. 2022 – Present	Levin Lab at Tufts University, Medford (MA) USA UX Designer (part-time) Web development for the Levin Lab who do research on regenerative medicine. Including information architecture and integration of the custom AI chatbot LevinBot.
Nov. 2020 – Oct. 2023	LeasePlan, Amsterdam Product Designer UX strategy, UI design and user research for apps on maintenance, repair, and availability of lease vehicles.
Jun. 2019 – Mar. 2020	Royal Schiphol Group, Amsterdam UX Consultant UX strategy, research and dashboard design for Smart Assets & Buildings at the digital division of Amsterdam international airport.
Jul. 2018 – Dec. 2018	KPMG, Amstelveen, The Netherlands UX Consultant Usability analysis and redesign of KPMG Innovation Factory, a platform for generating new business ideas.
Jun. 2017 – Dec. 2017	KLM, Amsterdam UX Lead Mentoring 6 designers and researchers and service design Passenger Operations. Introduced KLM (largest Dutch airline) to field studies and design sprints.
Apr. 2017 – May 2017	ABN AMRO, Amsterdam UX Designer Interaction design Prospery wealth management app.
Jun. 2016 – Sep. 2016	RTL Nederland, Hilversum, The Netherlands UX Strategist Information architecture, interaction design, and usability test of the RTL corporate website. (RTL Nederland is one of the main Dutch media networks).
May 2016 – Nov. 2016	Philips, Amsterdam UX Designer Redesign of the Philips homepage navigation, Philips support journey and the Philips Annual Report website.
Oct. 2012 – Oct. 2015	ING, Amsterdam UX Designer Interaction design and usability testing of SEPA payments, Mijn ING homepage, business financing tools, and other banking apps. Customer journey analysis of business clients. (ING is the largest bank in The Netherlands).
Nov. 2010 – Jun. 2011	Knab, Hoofddorp, The Netherlands Interaction Designer Design and usability testing of Payment and Savings and setting up a design system for the Dutch banking startup Knab.
Jan. 2009 – May 2009	Innovam, Nieuwegein, The Netherlands User Researcher Profiling end-users, expert review and usability test of iBKI's web application for exam registration in the mobility sector.

Feb. 2006 – Dec. 2008

CGI, Rotterdam, The Netherlands

Lead User Experience

Mentoring 10 designers and researchers. Interaction design and user research for DJI (Dutch National Agency of Correctional Institutions), Logica Telecom, ICTU (Dutch Electronic Government Institution), ING, Shell, and the Dutch Tax Office.

Education

1995 - 2000

University of Amsterdam

M.A. Cognitive Psychology

Thesis: 'Computer Animation and Learning'
Internship: University of Oregon, USA (3 months): usability study Zebrafish genetics web application for the biology department
Internship: Microsoft in Redmond, USA (3 months): usability study MS Office help system

1991 - 1996

University of Amsterdam

M.S. Medical Information Science

Thesis: 'Use of Relational Databases for Tracking Educational Experiences and Objectives'
Internship: Medical College of Georgia, USA (5 months): development of two relational database systems for physicians in training and diabetes patients

Skills

UX strategy: DesignOps, stakeholder management, competitor analysis, service design, design thinking
Interaction design: wireframing, prototyping, UI design, responsive design, information architecture
User research: customer journeys, usability testing, field studies, personas, A/B testing, analytics
Mentoring designers and researchers: team building, design critiques, career planning
Design tools: Figma, Sketch, Axure, Miro, InVision, Zeplin, Illustrator, WordPress, Webflow, HTML, CSS
Research tools: UserZoom, Morae, Lookback, Loop11
Languages: Dutch (native), Engels (fluent), German (basic), French (basic)

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