Marc Smeehuijzen
User Experience Designer


Download in PDF

Nationality: Dutch


Utilize my 20+ years of UX experience across various industries to help UX teams grow and make today’s digital technology easy to use.


Feb. 2022 – Present

Levin Lab at Tufts University, Medford (MA) USA

UX Designer (part-time)

Web development for the Levin Lab who do research on regenerative medicine. Including information architecture and integration of the custom AI chatbot LevinBot.

Nov. 2020 – Oct. 2023

LeasePlan, Amsterdam

Product Designer

UX strategy, UI design and user research for apps on maintenance, repair, and availability of lease vehicles.

Jun. 2019 – Mar. 2020

Royal Schiphol Group, Amsterdam

UX Consultant

UX strategy, research and dashboard design for Smart Assets & Buildings at the digital division of Amsterdam international airport.

Jul. 2018 – Dec. 2018

KPMG, Amstelveen, The Netherlands

UX Consultant

Usability analysis and redesign of KPMG Innovation Factory, a platform for generating new business ideas.

Jun. 2017 – Dec. 2017

KLM, Amsterdam

UX Lead

Mentoring 6 designers and researchers and service design Passenger Operations. Introduced KLM (largest Dutch airline) to field studies and design sprints.

Apr. 2017 – May 2017

ABN AMRO, Amsterdam

UX Designer

Interaction design Prospery wealth management app.

Jun. 2016 – Sep. 2016

RTL Nederland, Hilversum, The Netherlands

UX Strategist

Information architecture, interaction design, and usability test of the RTL corporate website. (RTL Nederland is one of the main Dutch media networks).

May 2016 – Nov. 2016

Philips, Amsterdam

UX Designer

Redesign of the Philips homepage navigation, Philips support journey and the Philips Annual Report website.

Oct. 2012 – Oct. 2015

ING, Amsterdam

UX Designer

Interaction design and usability testing of SEPA payments, Mijn ING homepage, business financing tools, and other banking apps. Customer journey analysis of business clients. (ING is the largest bank in The Netherlands).

Nov. 2010 – Jun. 2011

Knab, Hoofddorp, The Netherlands

Interaction Designer

Design and usability testing of Payment and Savings and setting up a design system for the Dutch banking startup Knab.

Jan. 2009 – May 2009

Innovam, Nieuwegein, The Netherlands

User Researcher

Profiling end-users, expert review and usability test of iBKI's web application for exam registration in the mobility sector.

Feb. 2006 – Dec. 2008

CGI, Rotterdam, The Netherlands

Lead User Experience

Mentoring 10 designers and researchers. Interaction design and user research for DJI (Dutch National Agency of Correctional Institutions), Logica Telecom, ICTU (Dutch Electronic Government Institution), ING, Shell, and the Dutch Tax Office.



1995 - 2000

University of Amsterdam

M.A. Cognitive Psychology

  • Thesis: 'Computer Animation and Learning'
  • Internship: University of Oregon, USA (3 months): usability study Zebrafish genetics web application for the biology department
  • Internship: Microsoft in Redmond, USA (3 months): usability study MS Office help system
1991 - 1996

University of Amsterdam

M.S. Medical Information Science

  • Thesis: 'Use of Relational Databases for Tracking Educational Experiences and Objectives'
  • Internship: Medical College of Georgia, USA (5 months): development of two relational database systems for physicians in training and diabetes patients



Back to homepage