Marc Smeehuijzen
User Experience Designer


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Nationality: Dutch


My specialty is creating user-friendly digital technology. I make interaction designs for all kinds of devices, do user research and develop a comprehensive experience strategy. Besides design, I focus on the business goals and technical feasibility of a project, because all these factors have to be balanced for success.


Feb. 2022 – Present

Levin Lab at Tufts University, Medford (MA) USA

UX Designer (part-time)

Web design and development for the Levin Lab which does research on bioelectricity and regenerative medicine

Mar. 2021 – Present

Longevity Wiki

UX Designer (part-time)

UX strategy and design of Longevity Wiki: an open science platform on healthy longevity

Nov. 2020 – Present

LeasePlan, Amsterdam

UX Designer (freelance via Jungle Minds)

Interaction design and user research for apps on vehicle maintenance and repair

Jun. 2019 – Mar. 2020

Royal Schiphol Group, Amsterdam

UX Consultant (freelance via Jungle Minds)

UX strategy, UI design and research for Smart Assets & Buildings at Schiphol Digital

Jul. 2018 – Dec. 2018

KPMG, Amstelveen

UX Consultant (freelance)

User experience analysis and redesign KPMG Innovation Factory

Jun. 2017 – Dec. 2017

KLM, Amsterdam

Interaction Design Lead (freelance)

UX strategy and service design Passenger Operations, coaching interaction and visual designers

Apr. 2017 – May 2017

ABN AMRO, Amsterdam

UX Designer (freelance via Fabrique)

Interaction design Prospery wealth management web app

Oct. 2016 – Nov. 2016

Philips, Amsterdam

UX Designer (freelance via User Intelligence)

Interaction design Philips annual report website

Jun. 2016 – Sep. 2016

RTL Nederland, Hilversum

UX Strategist (freelance)

Interaction design, information architecture and usability test RTL corporate website

May 2016 – Jun. 2016

Philips, Amsterdam

UX Designer (freelance via User Intelligence)

Redesign Philips homepage navigation and design Philips support journey

Feb. 2015 – Oct. 2015

ING, Amsterdam

UX Designer (freelance)

Interaction design business financing tool and payment services portal for webshops, customer journey analysis new business clients

Oct. 2012 – Jun. 2014

ING, Amsterdam

UX Designer (freelance via Informaat)

Interaction design and usability testing SEPA payments, Mijn ING homepage, Mobile commerce, Savings accounts, Credit applications, iDEAL, Mijn ING homepage and Investments

Dec. 2011 – Oct. 2012

United Academics, Amsterdam

Content Writer (freelance)

Writing popular science features for United Academic's online magazine

Nov. 2010 – Jun. 2011

Knab, Amsterdam

Interaction Designer (freelance via Virtual Affairs)

Interaction design and usability testing Payments and Savings

Feb. 2010 – Apr. 2010

ZyLAB, Amsterdam

User Researcher (freelance via Okapion)

Usability consultancy for ZyLAB's Legal Review web application

Sep. 2009 – Nov. 2009

Van Lanschot Chabot, Den Bosch

Interaction Designer (freelance via Backbase)

Interaction design web application insurance intermediary

Jan. 2009 – May 2009

Innovam, Nieuwegein

Usability Specialist (freelance via Nubiko)

Profiling end-users, expert review and usability test of iBKI's web application for exam registration

Feb. 2006 – Dec. 2008

CGI, Rotterdam

Lead User Experience

Interaction design and user research for DJI (Dutch National Agency of Correctional Institutions), Logica Telecom, ICTU (Dutch Electronic Government Institution), ING, Shell and Dutch Tax Office. Advising and mentoring 10 junior interaction designers and user researchers.

Mar. 2003 – Nov. 2004

Erasmus Universitair Medisch Centrum, Rotterdam

Information Analyst

Requirements analysis for LiverDoc, an online consultation system for liver diseases (internet start-up in Erasmus MC business incubator)

Aug. 2000 - Feb. 2001

TNO – Human Factors, Soesterberg

Human Factors Engineer

Creating usability guidelines for UWISH, a TNO web navigation assistant. Researching online shopping behavior for Albert Heijn (Dutch supermarket chain).



1995 - 2000

University of Amsterdam

M.A. Cognitive Psychology

  • Thesis - 'Computer Animation and Learning'
  • Internship: University of Oregon, USA (3 months): usability study genetics web application
  • Internship: Microsoft in Redmond, USA (3 months): usability study MS Office help system
1991 - 1996

University of Amsterdam

M.S. Medical Information Science

  • Thesis - 'Use of Relational Databases for Tracking Educational Experiences and Objectives'
  • Internship: Medical College of Georgia, USA (5 months): development of two relational database systems for physicians in training and diabetes patients



References upon request

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