Philips

Philips makes consumer electronics and needed an intuitive and responsive navigation system for their homepage so that consumers could easily find the products. In addition, Philips offers product support such as answering questions, troubleshooting and repairs. This support is partly provided by phone and to save costs, this had to be done more online. For this, the support journey had to be mapped out. Finally, Philips presents its annual figures every year on its Annual Report website and this had to be redesigned and made responsive.

May 2016 (1 month), Jun. 2016 (1 month) and Oct. - Nov. 2016 (2 months)

UX Designer

I helped design the homepage navigation for Philips products (both mobile and desktop) and created a clickable prototype. Furthermore, I analyzed the support journey with Philips employees in a workshop and proposed an improved online support experience through sketches and wireframes. Finally, together with a visual designer from Philips, I created a new design and prototype of the Philips Annual Report website (for mobile, tablet and desktop).

Scetches, wireframes and prototypes.

Axure and Illustrator.

User Intelligence