Marc Smeehuijzen
Freelance UX Consultant
Nederlands

RTL

 

Rebranding corporate website

 

Project
RTL Netherlands is a subsidiary of RTL Group, Europe's largest TV, radio and production company. They produce content for television channels such as RTL 4, RTL 5, RTL Z and RTL Telekids, for the radio station RTL Lounge Radio and online services such as RTLXL, Videoland and Buienradar. As part of a rebranding project, the corporate website of RTL Netherlands had to be redesigned.
Timeline
Jun. - Sep. 2009 (4 months)
Activities
A number of RTL Netherlands subsites (About RTL, RTL Careers, Press, Advertising) had to be combined into one corporate website. I mapped the structure of the new site in a sitemap and included a build-priority and the required interaction components. I also designed a menu system for the site, for both mobile and desktop, and created a clickable prototype. Finally, I usability tested the prototype with end users, both at the location of the RTL office and remotely.
Deliverables
Sitemap, wireframes, prototype and usability test report.
Technology
Website in React, sitemap in Excel en Draw, wireframes in Sketch, prototype in HTML and CSS and usability tests with Lookback and Loop11.
Examples
 

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